Guangzhou, June 10th (Reporter Li Gang) - The organizing committee of the Canton Fair announced on the 10th that the 127th Canton Fair will be held online from June 15th to 24th. Compared with previous editions, the exhibition scale of this year's Canton Fair remains stable, with 50 exhibition areas set up according to 16 categories of goods. All exhibits will be displayed online from June 15th to 24th. The Canton Fair will utilize advanced information technology to enable domestic and foreign merchants to place orders and conduct business without leaving their homes.
The 127th Canton Fair will upgrade its official website on the basis of the previous "Smart Canton Fair", integrating online display, promotion, supply and procurement docking, online negotiation, etc., forming a new one-stop all-weather online hosting model.
The official website of the Canton Fair has five major sections: exhibitor exhibits, news and events, global supply and procurement docking, conference services, and cross-border e-commerce zone. The Canton Fair will also set up 24/7 online live streaming rooms for each enterprise; The cross-border e-commerce zone has established links with 105 cross-border e-commerce comprehensive pilot zones and 6 cross-border e-commerce platforms, and simultaneously carried out marketing activities to expand the benefits for enterprises.
Li Jinqi, Deputy Director and Secretary General of the Canton Fair and Director of the China International Trade Center, stated that the migration of the 127th Canton Fair from physical exhibitions to online is not a simple replication of traditional models, but a new structural design and process reengineering.
The "Online Canton Fair" will transform from plane browsing to new interactive communication. The conference will also make full use of the Internet, big data, cloud computing, artificial intelligence and other information technologies to provide more possibilities for improving the exhibition effect.
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